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Briefing
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- Furniture Shopping App – IKEA launched augmented reality app IKEA Place that lets users virtually place 3D furniture models of IKEA products onto scanned environment using their smartphone or tablet
- Positioning Accuracy – App overlays furniture based on room dimensions with 98% accuracy, with user able to see fabric textures, as well as lights and shadows
- Other Features – Lets customers share their work with friends through images or videos and buy furniture directly from IKEA website
- Product Assortment – 2,000 IKEA products expected to be initially included in app
- Availability – Can be downloaded from Apple App Store in late September 2017 for devices running on iOS 11
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Accelerator
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Market Disruption
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Business Model and Practices
Business Model
and Practices
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Sector
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Consumer Durables, Wholesale and Retail Trade
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Organization
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Apple Inc., Ikea AB
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Source
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Original Publication Date
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September 12, 2017
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