Expedia innovating with virtual reality to help customers explore hotel rooms prior to booking

Briefing

April 11, 2017

Briefing	Virtual Hotel Tours – Travel company Expedia developing application that will let travelers virtually see hotel rooms and amenities using VR headset prior to booking Demonstration – Showed clients able to open sliding doors and step into balcony Other Plans – Looking into smart assistants, such as Amazon Echo, and chatbots to explore how they can be used by customers to book travels Technology Investment – Spent more than $1 billion in technology in 2016
Accelerator	Virtual and Augmented Reality
Market Disruption	Informed and Empowered, Seamless Multi-Channel Experiences
Business Model and Practices Business Model and Practices	Deeper Customer Relationships, Evolved Distribution Channels, Unique Value Propositions
Sector	Accommodation and Travel, Information Technology
Organization	Expedia Inc.
Source	Tan, Y., "Expedia wants you to virtually step into your hotelroom before you book", Mashable, http://mashable.com/; Rao, L., "Expedia wants you to use VR to choose the right hotel room", Fortune, http://fortune.com/; AcceleratingBiz analysis
Original Publication Date	April 10, 2017

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