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Briefing
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- Retail Collaboration – Supermarket chain Kroger partnered with Microsoft to develop Retail-as-a-Service solutions for the retail industry, which can potentially be new business model for Kroger
- Digital Shelf – EDGE (Enhanced Display for Grocery Environment) Shelf replaces traditional shelf with digital displays offering information such as pricing, promotions, and nutritional and dietary information, as well as targeted digital advertising
- Guided Shopping – Kroger smartphone app lets shopper create grocery list, and guides shopper along aisles to locate product, with shelf display interacting with app to show picture set by customer to indicate product he or she is looking for
- Employee Assistance – Developed productivity solution that uses visual cues to assist employees in quickly finding items, while video analytics help them identify and resupply out-of-stock products
- Future Products – Include mobile scanning and checkout system, Virtual Store Manager which alerts store managers when there are not enough shopping carts, sensor networks, and connectors for existing point-of-sale, inventory management, tag and merchandising systems
- Futuristic Stores – Remodeled two stores in Monroe, Ohio and Redmond, Washington to showcase technologies, with success of pilot stores to inform and guide Kroger if it should expand technologies to other Kroger stores through 2019 and beyond
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Accelerator
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Market Disruption
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Business Model and Practices
Business Model
and Practices
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Sector
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Wholesale and Retail Trade
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Function
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Customer Experience and Service, Marketing and Business Development, Operations, Manufacturing and Production, Sales and Distribution Channels
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Organization
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Microsoft Corp., The Kroger Co.
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Source
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"Kroger and Microsoft partner to redefine the customer experience and introduce digital solutions for the retail industry,"
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Sawers, P., "Microsoft and Kroger to create data-driven connected grocery stores",
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Boyle, M. and Bass, D., "Kroger, Microsoft Create Futuristic Grocery Store. Amazon, Take Note",
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AcceleratingBiz analysis
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Original Publication Date
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January 7, 2019
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