Proof Point
According to BrightLocal survey, 95% of customers searched for local businesses online in 2016, with more than half (53%) doing so at least once a month
U.S. Use of Internet to Search for Local Businesses in Past 12 Months
2016 (percentage of respondents)
| Note: | Data based on Bright Local’s September 2016 survey of 1,062 U.S. respondents |
Proof Point Findings
- Local Business – Small businesses manufacturing, selling goods or providing services locally
- More Monthly Searches – 53% of survey respondents in 2016 sought local businesses online at least once per month
- Few Never Searched – Just 5% never searched Internet for local business in 2016
- Key Drivers – Include increasing consumer dependence on online channels, greater demand for more information about businesses and their offerings, and growing number of choices for products and services available to consumers
|
Market Disruption |
|
|
Sector |
Accommodation and Travel, Healthcare/Health Sciences, Real Estate and Construction, Transportation and Logistics, Wholesale and Retail Trade
|
|
Source |
|
|
Date Last Updated |
June 5, 2017
|
