Proof Point

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Deloitte Board Practices Report found only up to 12% of companies received reports on social media behavior of employees, customers and board members in 2016

Received Report or Discussed Employee, Customer or Board Member Social Media Usage Over Past 12 Months
2016 (percentage of respondents)

Note: Data based on Deloitte’s 2016 Board Practices Report on 189 public company members of Society for Corporate Governance, comprising of corporate secretaries and governance professionals. Categorization based on market cap by December 31, 2015 (small = < $700 million, mid = between $700 million and $10 billion, large = > $10 billion)
Proof Point Findings:
  • Social Media Usage – Only up to 12% of companies received social media behavior reports in 2016, with trend similar across all groups
  • Employee and Customer Monitoring– Large cap companies placing more importance on social media usage of customers (13%) and employees (12%)
  • Board Member Tracking – Small companies more focused on social media behavior of board members than large ones
  • Key Drivers – Include growing use of social media to monitor customer satisfaction and experience, more employees using social media for work and recruitment, heightening company need to monitor reputation in social media platforms, and increased public affinity on companies whose leaders are active on social media
Business Model and Practices: Effective Boards and Governance
Sector: Cross-sector
Source: 

Date Last Updated: July 18, 2017

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