Emerging Advertising Channels

Proof Point

More than seven in ten advertisers currently using or planning to use smart televisions and digital assistants as advertising channels as of 2018, according to Salesforce survey

Emerging Advertising Channels

2018 (percentage of respondents)

Note: Data based on Salesforce’s global survey of 900 advertising leaders across North America, Europe, and Asia-Pacific region

Proof Point Findings

  • Most Used Channels – Smart televisions (44%), which can insert ads on navigation menu and apps as well as streaming content, and voice-activated digital assistants (39%), which can provide product recommendations to inquiries and questions, most used among emerging advertising channels in Salesforce survey
  • Potential Usage Growth – 36% of respondents planning to advertise in augmented or virtual reality platforms through interactive ads, virtual try-ons, and hyper local ads that display objects when viewing location from smartphone screen, by 2019, more than any technology, followed closely by voice-activated digital assistants (35%) and wearable devices (31%), which show push notifications and brand recommendations to user based on behavior
  • Key Drivers – Include increasing consumer dependence on new digital channels, growing preference for personalized information and solutions, and intensifying competition for shortening consumer attention span


Business Model and Practices

Business Model
and Practices


Information Technology, Media and Entertainment


Date Last Updated

August 30, 2018

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