Proof Point
Virtual travel, learning, and shopping identified as top AR/VR applications that interest online consumers in Accenture survey
Consumer Interest in AR/VR Applications
2018 (percentage of global respondents)
| Note: | Data based on Accenture’s 2018 Digital Consumer Survey of 21,000 online consumers from 19 countries |
Proof Point Findings
- Augmented Reality (AR) – Computer technology that integrates virtual information into user’s environment in real-time
- Virtual Reality (VR) – Composed of devices, software, and content enabling computer-generated simulations of reality
- Tourism – 67% of online consumers in Accenture global survey interested to use AR/VR to learn more about places they are visiting
- Education and Work – Two in three respondents also interested in learning new skills and techniques, with 58% wanting to view 3D manuals
- Shopping – Six in ten interested in trying on clothes in AR/VR, while 54% want to shop for household items and furniture
- Key Drivers – Driven initially by new hardware devices introduced to consumers, increasingly shifting toward software as capabilities advance, penetration increases, costs decline, and new applications are developed
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Accelerator |
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Market Disruption |
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Sector |
Accommodation and Travel, Consumer Durables, Education, Information Technology, Media and Entertainment, Wholesale and Retail Trade
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Source |
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Date Last Updated |
March 22, 2018
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