Proof Point
Adobe found that U.S. adults spent one-third of day on average on their devices to consume digital content in 2017, with teens leading at 11 hours per day
Average Hours U.S. Adults Use Device for Digital Content
2017 (number of hours)
| Note: | Data from 2018 Adobe Consumer Content survey of 1,011 U.S. adult consumers last December 11 – 17, 2017 |
Proof Point Findings
- Average Adult Usage – U.S adults spend on average 7.8 hours daily using digital devices for content consumption in 2017, according to Adobe study
- Highest Using Youths – Teens reported with highest usage of digital devices, spending nearly half of the day engaging with digital content in 2017, followed by Millennials with almost 10 hours
- Key Growth Drivers – Include proliferation of social media platforms, improving network connectivity, expanding volume of online content and growing user preference to consume and share content via online channels
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Date Last Updated |
December 10, 2018
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