Wearables company Fitbit announced Versa 2, its first smartwatch with Alexa, for health and sleep tracking, music, and payments via Fitbit Pay

Briefing

Wearables company Fitbit announced Versa 2, its first smartwatch with Alexa, for health and sleep tracking, music, and payments via Fitbit Pay

August 30, 2019

Briefing

  • Versa 2 Smartwatch – Fitbit introduced Versa 2, its first smartwatch with artificial intelligence assistant Alexa built-in, enabling voice commands for asking questions, setting alarms and timers, checking weather and news, controlling smart home devices, and more, on August 28, 2019
  • Sleep Monitoring – Provides user with score to gauge quality of sleep based on heart rate, restlessness, time awake, and sleep stage; wakes user at optimal sleep cycle; and turns off display and notifications on sleep mode
  • Health Tracking – Includes activity, heart rate and oxygen level tracking; over 15 goal-based exercise modes; waterproof design for swimming up to 50 meters; and advanced analytics with FitBit premium subscription
  • Music Features – Access Spotify, Deezer, and Pandora apps to manage playlists and listen to radio stations, with device able to store 300 tracks in personal music library
  • Fitbit Pay – Enables payments to retailers via smartwatch by connecting credit and/or debit card, as well as transit systems in New York, Vancouver, London, Taiwan, Chicago, Miami, and Australia
  • Availability – Available on Fitbit.com and retailers Amazon, Best Buy, Kohl's, Macy's, Target, Verizon and Walmart for $199.95 ($229.95 for special edition) in U.S., with global release starting September 15, 2019

Accelerator

Market Disruption

Sector

Consumer Durables, Healthcare/Health Sciences, Information Technology, Transportation and Logistics, Wholesale and Retail Trade

Function

Customer Experience and Service, Sales and Distribution Channels

Organization

Fitbit Inc.

Source

Original Publication Date

August 28, 2019

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