Walmart adds augmented reality feature to mobile app allowing shoppers to scan prices and see ratings of products as overlay on their phones

Briefing

November 15, 2018

Briefing	AR Product Scanner – Retail giant Walmart developed new augmented reality feature in mobile app that lets customers conduct price checks and see ratings of products as overlay on their phones Walmart Hackathon – Feature was result of internal Walmart hackathon where winners aimed to make scanning faster, comparison of multiple products easier, and overall experience more fun Technical Specifications – Makes use of Apple’s ARKit technology and works with latest version of Walmart iOS app (18.20 and higher) on iPhones that run at least iOS 11.3
Accelerator	Virtual and Augmented Reality
Market Disruption	Informed and Empowered
Business Model and Practices Business Model and Practices	Deeper Customer Relationships
Sector	Wholesale and Retail Trade
Organization	Walmart Stores Inc.
Source	Sears, T., "Re-imagining price check with augmented reality", Medium, https://medium.com/; Perez, S., "Walmart adds an AR scanner to its iOS app for product comparisons", TechCrunch, https://techcrunch.com/; AcceleratingBiz analysis
Original Publication Date	November 2, 2018

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