|
Briefing
|
- Self-Lacing Shoes – Sports apparel company Nike revealed Nike Adapt BB, basketball shoes with self-adjusting lace system that tightens and loosens according to athlete’s activity, on January 12, 2019
- Sensors – Custom motor and gear train senses tension needed by foot and adjusts itself, with lacing able to pull 32 pounds of force to secure foot
- App-Enabled – Athlete can use two buttons built into shoe or smartphone app to control tightness settings, with firmware updates available that can make fit more accurate and provide new digital services over time
- Personalization – Data collected on performance via opt in can help Nike suggest new products and services to consumer
- Pricing and Availability – Will retail at $350 and go on sale February 17, 2019
|
|
Accelerator
|
|
|
Market Disruption
|
|
|
Sector
|
Consumer Durables, Consumer Non-Durables
|
|
Organization
|
Nike Inc.
|
|
Source
|
|
|
Original Publication Date
|
January 15, 2019
|
