Amazon released Showroom, online virtual living room where customers can try out various home furnishings, available through company’s website and mobile

Briefing

January 24, 2019

Briefing	Virtual Showroom – Amazon launched Showroom, virtual living room that allows customers to visualize how home furnishings will look like in actual room and how well they complement each other Design Portfolio – Also enables customers to create, save and compare multiple room designs for future reference, which could help them choose combination of furnishings they liked more Feature Limitations – Currently only allows customers to tweak color of flooring and walls, but not layout or shape of entire room Accessibility – Can be accessed in different sections of Amazon’s website, and via Home and Kitchen section of mobile application
Accelerator	Online Commerce, Virtual and Augmented Reality
Market Disruption	Customized, On-Demand Offerings
Business Model and Practices Business Model and Practices	Data, Interfaces and Algorithms, Deeper Customer Relationships
Sector	Consumer Durables, Wholesale and Retail Trade
Function	Customer Experience and Service
Organization	Amazon.com Inc.
Source	Gottsegen, G., "Amazon Showroom lets you customize furniture in a virtual living room", CNET, https://www.cnet.com; Velasco, C., "Amazon Showroom lets you design a virtual living room with furniture before purchasing", Tech Times, http://www.techtimes.com/; AcceleratingBiz analysis
Original Publication Date	January 4, 2019

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