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Briefing
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- Fitbit Premium – Wearables device maker Fitbit announced Fitbit Premium, subscription service for personalized digital health and fitness program with insights from years of data and academic and medical experts, on August 28, 2019
- Data Analytics and Reports – Leverages insights from more than 10 years of activity, exercise and sleep data, behavioral change techniques, and customer’s relevant fitness data to produce reports that can be shared to providers like general practitioner, nutritionist or personal trainer
- Health and Fitness Program – Provides nine program choices that include coaching, daily tips, workout plans, relaxation tools, recipe suggestions and educational content based on goal options, such as better sleep, more energy, nutrition and diet, with more to be added
- Personalized Coaching – Will offer one-on-one coaching from certified health and wellness coaches, including expert answers, accountability and encouragement starting 2020
- Content Partners – Include meditation and sleep app Headspace for mindfulness exercises, core and strength workouts from Daily Burn, and yoga classes from Yoga Studio by Gaiam
- Availability – Released in English in 17 countries via Fitbit app starting September 2019 for $9.99 per month, with additional languages to be available in 2020, including Dutch, French, German, Italian and Japanese, and service also available via enterprise wellness program Fitbit Health Solutions and platform Fitbit Care
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