Proof Point
Instagram business profiles grew from 8 million in March 2017 to 25 million in November 2017
Instagram Business Profiles
2017 (number of profiles)
Proof Point Findings
- Instagram Business Profile – Instagram feature allowing businesses to connect to customers, while better understanding followers through insights and tools provided in-app
- Increasing Businesses – Number of Instagram business profiles grew 213% in eight months, from 8 million in March 2017 to 25 million in November 2017
- Key Growth Drivers – Include increasing business presence in social media platforms, growing user preference for online channels to consumer content, and proliferation of social network-based applications that can aid businesses in providing support and engaging potential and existing customers
|
Accelerator |
|
|
Business Model and Practices Business Model |
|
|
Sector |
Cross-sector
|
|
Source |
|
|
Date Last Updated |
November 1, 2018
|
