U.K. and U.S. Internet Users’ Motivations to Share Personal Data With Company Online

U.K. and U.S. Internet Users' Motivations to Share Personal Data With Company Online
U.K. and U.S. Internet Users' Motivations to Share Personal Data With Company Online

Proof Point

More than half of U.K. and U.S. Internet users in 2018 GlobalWebIndex study would share their personal data online if they could trust the company

U.K. and U.S. Internet Users' Motivations to Share Personal Data With Company Online

2018 (percentage)

Note: Data from GlobalWebIndex's Rethinking Trust In New Era of Data Privacy Survey of 1,329 (U.S.) and 1,305 (U.K.) Internet users, aged 16-64 worldwide

Proof Point Findings

  • Company Trustworthiness – 53% of respondents in 2017 GlobalWebIndex survey would share their personal data online if they can trust the company
  • Accessibility and Transparency – At least two in five respondents would also share their personal data with company online if they could access and delete data whenever they want (46%) and if they know how their data is used (45%)
  • Personal Benefits – Only 37% of respondents are motivated to share data if given discounts or rewards
  • Key Growth Drivers – Include increasing volume and value of consumer data, heightening business focus on data-driven services, and growing number and intensity of data privacy breaches worldwide

Accelerator
Cybersecurity

Market Disruption
Customized, On-Demand Offerings, Privacy and Security

Business Model and Practices

Business Model
and Practices
Data, Interfaces and Algorithms

Source

Date Last Updated
October 31, 2018

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