Proof Point
Asia Pacific Region leads voice-controlled smart assistant usage, six percentage points above global average in Q2 2018, according to GlobalWebIndex
Use of Voice-Controlled Smart Assistant by Region
2018 Q2 (percentage)
| Note: | Data from GlobalWebIndex What's The Next Big Thing for Voice Assistants in 2019? survey of 36,327 global Internet users aged 16-64 |
Proof Point Findings
- Voice-Controlled Smart Assistant – Artificial intelligence application that uses voice recognition, natural language processing, and speech synthesis to converse with users and assist in completing tasks through internet (e.g. Siri, Alexa, Cortana)
- Global Usage – 46% of internet users globally utilized voice-controlled smart assistants or speakers (e.g. Amazon Echo, Google Home, Apple HomePod) in 2018 Q2, according to GlobalWebIndex survey
- Asia Pacific Lead – Asia Pacific led usage by region, with 52% of population using voice-controlled assistants and devices, driven by India, China and Indonesia
- European Lag – Europe region falls behind others, as only 28% of respondents have reported using voice-controlled smart assistants
- Key Growth Drivers – Include increasing adoption of virtual assistants, improving network connectivity, and growing consumer demand for solutions that provide convenience and improve accessibility
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Cross-sector
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Date Last Updated |
October 30, 2018
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