U.S. Adults Usage of Digital Voice Assistants

U.S. Adults Usage of Digital Voice Assistants

Proof Point

Pew Research Center found 46% of American adults used digital voice assistants in 2017, mostly through smartphones

U.S. Adults Usage of Digital Voice Assistants

2017 (percentage)

Note: Based on Pew Research Center's American Trends Panel May 2017 Survey, covering 4,135 U.S. adults, with 2.6% margin of error. Respondents could choose more than one device in options. Device Used chart represent users as percentage of total respondents.

Proof Point Findings

  • Voice-Enabled Digital Assistant – Artificial intelligence application that uses voice recognition, natural language processing, and speech synthesis to converse with users and assist in completing tasks (e.g. Siri, Alexa, Google Assistant)
  • Digital Assistant Adoption – Nearly half (46%) of U.S. adults in Pew Research Center survey used voice-enabled digital assistants in 2017, as technology gets incorporated into more consumer products
  • Smartphone Devices – Users identified smartphones (42%) as primary channel for interaction with digital assistants
  • Stand-Alone Devices – Home speakers specifically made for digital assistants, such as Google Home and Amazon Echo, were only utilized by 8% of respondents
  • Key Growth Drivers – Include increasing adoption of virtual assistants, improving network connectivity, and growing user preference for hands-free user experience





Date Last Updated

May 9, 2018

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