U.S. Smart Speaker Shipments

U.S. Smart Speaker Shipments

Proof Point

Consumer Technology Association (CTA) forecasts U.S. smart speaker shipments to grow 45.6% per year, from 7.2 million to 47.2 million between 2016 to 2021

U.S. Smart Speaker Shipments

2016 – 2021F (millions)

Proof Point Findings

  • Smart Speaker – Stand-alone, Internet-connected speaker that can run tasks, such as streaming music, setting reminders, ordering products, and controlling other connected-home devices, using artificial intelligence and voice commands
  • Dramatic Shipment Increase – Smart speaker shipments expected to grow 45.6% annually between 2016 and 2021, from 7.2 million to 47.2 million
  • 2019 Peak – Projected to reach peak 56.8 million by 2019, before dropping to 52.1 million in 2020, as virtual assistants get embedded in cars and televisions, reducing demand for stand-alone smart speakers
  • Key Growth Drivers – Include increasing adoption of virtual assistants, intensifying competition among big tech companies, improving network connectivity, growing adoption of consumer IoT devices, and rapidly expanding artificial intelligence capabilities



Consumer Durables


Date Last Updated

May 10, 2018

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