Reasons For Using Voice-Enabled Digital Assistants by American Adults

Reasons For Using Voice-Enabled Digital Assistants by American Adults

Proof Point

Hands-free interaction identified by Pew Research Center as major reason for Americans using digital voice assistants

Reasons For Using Voice-Enabled Digital Assistants by American Adults

2018 (percentage)

Note: Based on Pew Research Center's American Trends Panel May 2017 Survey, covering 4,135 U.S. adults, with 2.6% margin of error.

Proof Point Findings

  • Voice-Enabled Digital Assistant – Artificial intelligence application that uses voice recognition, natural language processing, and speech synthesis to converse with users and assist in completing tasks (e.g. Siri, Alexa, Google Assistant)
  • Hands-Free Usage – Pew Research Center found 83% of Americans use voice-enabled assistant because they allow hands-free interaction with device and applications
  • Other Reasons – Respondents also highlighted other top reasons for using digital assistants as being fun to use (62%) and more natural than typing (60%)
  • Key Growth Drivers – Include increasing adoption of virtual assistants, improving network connectivity, and growing consumer demand for solutions that will provide convenience and improve accessibility

Accelerator

Sector

Telecommunications

Source

Date Last Updated

May 8, 2018

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