Proof Point
Pew Research Center found Facebook had highest daily visits among American adults, with three in four respondents checking platform at least once a day
U.S. Adults Daily Frequency of Visiting Online Platforms
2018 (percentage)
| Note: | Data from Pew Research Center’s Social Media Use in 2018 conducted in January 2018; Less often category includes users who visit sites few times weekly, every few weeks, or less |
Proof Point Findings
- Facebook Popularity – Pew Research Center found 74% of American adults visit Facebook daily, with more than half checking site several times a day
- Following Sites – Snapchat and Instagram other top visited online platforms, with more than 60% of respondents visiting sites at least once per day
- Key Growth Drivers – Include proliferation of social media platforms, improving home and mobile network connectivity, continuous expansion of social interactions online, and growing user preference for online media channels
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Accelerator |
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Sector |
Cross-sector, Media and Entertainment, Telecommunications
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Source |
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Date Last Updated |
May 1, 2018
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