Proof Point
U.S. users of voice-enabled digital assistants expected to grow 13.7% annually, from 45.3 million in 2016 to 66.6 million in 2019, with millennials largest user group
U.S. Voice-Enabled Digital Assistant Users Among Three Generations
2016 – 2019F (million users and share of total)
| Note: | Users refer to individuals who use voice-enabled digital assistants at least once a month on any device; survey was conducted by eMarketer on April 2017 covering respondents from following generations – millennials (born between 1981 to 2000), Gen X (1965 to 1980), and baby boomers (1945 to 1964) |
Proof Point Findings
- Voice-Enabled Digital Assistant – Software operated using voice commands, performing automated tasks or services
- Growing Userbase – Forecasted to reach 66.6 million users by 2019 from 45.3 million in 2016, growing annually by 13.7%
- Significant Millennial Adoption Growth – Millennial user growth projected to be fastest among three generations, increasing 19.0% annually from 23.3 million (51.4%) in 2016 to 39.3 million (59.0%) in 2019
- Key Growth Drivers – Include proliferation of voice-enabled digital assistants (e.g. Amazon’s Alexa, Apple’s Siri, Google Now, and Microsoft’s Cortana), growing consumer demand for task automation solutions, and rapidly advancing artificial intelligence applications
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Sector |
Information Technology
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Source |
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Date Last Updated |
July 5, 2017
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