Top U.S. Robo-Advisors by AUM

Top U.S. Robo-Advisors by AUM

Proof Point

Vanguard Personal Advisor with largest robo-advisor asset under management (AUM) at $47.0 billion as of January 2017

Top U.S. Robo-Advisors by AUM

January 2017 (US$ billion)

Note: AUM amounts based on’s research of Form ADV filings and discussions with the firms in question

Proof Point Findings

  • Robo-Advisors – Digital platforms using algorithms to manage investments and offer financial advice with minimal human intervention
  • Top U.S. Robo-Advisor – Vanguard Personal Advisor leads robo-advisor AUM with $47.0 billion, followed by Schwab Intelligent Portfolio ($12.3 billion) and Betterment ($6.7 billion)
  • Varied Services and Requirements – Services offered vary, such as portfolio rebalancing, tax accounting, and 401k management, as well as fees and minimum investment requirements
  • Key Growth Drivers – Include proliferation of robo-advisors in financial sector, growing demand for task automation, rising need to optimize operating costs, increasing consumer preference for self-service transactions, and rapidly advancing artificial intelligence technologies


Market Disruption


Financial Services


Date Last Updated

July 2, 2017

Leave a comment