Proof Point
GfK study found percentage of U.S. adults foregoing TV service in favor of watching videos online increased from 5.7% in 2013 to 12.5% in 2017
U.S. Adults with No TV Service Who Watch Internet Videos
2013 – 2017 (percentage)
| Note: | Data based on GfK MRI's Survey of the American Consumer comprised of 24,000 U.S. adults |
Proof Point Findings
- Internet Video – Video transmitted over Internet through video streaming sites, such as Netflix, Youtube, and Amazon Prime Video
- Growth in Video Streaming – More U.S. adults watching videos online without relying on TV service, growing from 5.7% in 2013 to 12.5% in 2017, according to GfK
- Millennial Streamers – Online-only video consumption in 2017 more likely (25.3%) among younger adults, aged 18-34
- Key Drivers – Include rapidly advancing media devices, proliferation of online video streaming platforms, growing popularity of live streaming services, expanding library of content available online, and increasing consumer ability to produce and share own content with peers
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Accelerator |
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Sector |
Information Technology, Media and Entertainment
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Source |
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Date Last Updated |
June 20, 2017
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