Proof Point
Reuters Institute survey found Facebook and YouTube most used social media platforms for news updates worldwide, with messaging apps expected to increase usage in future
Most Used Social Networks and Messaging Applications For News Updates Worldwide
2017 (percentage)
| Note: | Data based on Reuters Institute’s 2017 Digital News Report survey of more than 70,000 people in 36 worldwide markets |
Proof Point Findings
- Social Media News – Almost half or 47% of respondents said they used Facebook for news updates in 2017, followed by YouTube with 22%
- Rise of Messaging Apps – Whatsapp (15%) most used messaging app to find, share or discuss news, followed by Facebook Messenger (8%), with usage expected to increase as more people spend less time on social networks and more on messaging applications
- Key Growth Drivers – Include increasing social media and messaging applications penetration, continuously improving network connectivity, proliferation of online news content, and better accessibility of content from digital media channels
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Business Model and Practices Business Model |
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Sector |
Telecommunications
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Source |
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Date Last Updated |
January 10, 2018
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