Proof Point
Global social network users forecasted to grow 6.7% annually, reaching 3 billion by 2021
Global Social Network Users
2014 – 2021F (billions)
Proof Point Findings
- Social Networks – Websites and mobile apps where users create personal profiles and engage with network of other users through status updates, comments, photos or other content; excludes video-viewing platforms, like Youtube, and messaging apps
- User Base Expansion – Social network users estimated to reach 3 billion by 2021, up from 1.9 billion in 2014, growing annually at 6.7%
- Majority Users – Almost 73% of internet users expected to have at least one social network profile by 2021
- Key Growth Drivers – Increasing mobile device ownership, particularly in emerging markets, expanding applications integrated with social networks, and improving network connectivity
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Accelerator |
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Sector |
Media and Entertainment
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Source |
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Date Last Updated |
October 18, 2017
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