Consumer Companies Use of Data Analytics

Consumer Companies Use of Data Analytics

Proof Point

KPMG study found that consumer companies adoption of data analytics is expected to increase dramatically from 2016 to 2018

Consumer Companies Use of Data Analytics

2016 – 2018 (percentage)

Note: Data from KPMG’s Global Consumer Executive Top of Mind Survey of 400 world’s largest consumer retailers and manufacturers

Proof Point Findings

  • Consumer Companies – Retailers and manufacturers of end-consumer products
  • Data And Analytics – Technique using data repositories to uncover hidden patterns, unknown correlations and other useful information to enhance business decision-making and productivity
  • Augmenting Customer Initiatives – Creating unique customer experiences (55%), enhancing customer segmentation (50%), predicting demand (50%), and developing better understanding of customers (49%) top identified current and planned usage of data analytics by consumer companies
  • Managing and Developing Products – Respondents also highlighted current and planned usage of data analytics to drive product innovation (48%), enhance pricing strategies (46%) and assortment, and better manage inventories (46%)
  • Key Growth Drivers – Include continuously evolving consumer behaviors, intensifying competitive environment, and proliferation of digital technologies that can help optimize business performance


Market Disruption

Business Model and Practices

Business Model
and Practices


Wholesale and Retail Trade


Date Last Updated

January 28, 2018

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