Proof Point
KPMG study found that consumer companies adoption of data analytics is expected to increase dramatically from 2016 to 2018
Consumer Companies Use of Data Analytics
2016 – 2018 (percentage)
| Note: | Data from KPMG’s Global Consumer Executive Top of Mind Survey of 400 world’s largest consumer retailers and manufacturers |
Proof Point Findings
- Consumer Companies – Retailers and manufacturers of end-consumer products
- Data And Analytics – Technique using data repositories to uncover hidden patterns, unknown correlations and other useful information to enhance business decision-making and productivity
- Augmenting Customer Initiatives – Creating unique customer experiences (55%), enhancing customer segmentation (50%), predicting demand (50%), and developing better understanding of customers (49%) top identified current and planned usage of data analytics by consumer companies
- Managing and Developing Products – Respondents also highlighted current and planned usage of data analytics to drive product innovation (48%), enhance pricing strategies (46%) and assortment, and better manage inventories (46%)
- Key Growth Drivers – Include continuously evolving consumer behaviors, intensifying competitive environment, and proliferation of digital technologies that can help optimize business performance
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Accelerator |
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Market Disruption |
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Business Model and Practices Business Model |
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Sector |
Wholesale and Retail Trade
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Source |
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Date Last Updated |
January 28, 2018
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