Biggest Obstacle to Mass Adoption of AR Technology

Biggest Obstacle to Mass Adoption of AR Technology

Proof Point

User experience, cost, and reluctant consumers and partners key barriers to augmented reality adoption, according to Perkins Coie's survey of industry respondents

Biggest Obstacle to Mass Adoption of AR Technology

2016 (percentage of respondents)

Note: Data based on Perkins Coie and Upload’s 2016 Augmented and Virtual Reality Survey covering 653 startup founders, established technology company executives, and investors in virtual and augmented reality

Proof Point Findings

  • Augmented Reality Technology – Computer technology that integrates virtual information into user’s environment in real-time
  • User Experience Improvement – Four in ten respondents believe user experience top barrier to adopting augmented reality technology
  • Acquisition Cost – 25% of respondents think high acquisition cost also hindering adoption, though there are low-cost mobile AR games and apps available
  • Reluctant Consumers and Partners – Lack of social acceptance (16%) and buy-in from relevant players (12%) other barriers keeping users from adoption
  • Key Drivers – Driven initially by new hardware devices introduced to consumers, shifting toward software as capabilities advance, penetration increases, costs decline, and new applications are developed



Information Technology


Date Last Updated

August 25, 2017

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