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Briefing
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- AR-Enabled Coffee Shop – Starbucks opened augmented reality (AR)-enabled, high-end Roastery store in Shanghai that offers rare coffees from around world
- Short AR Tour – Customers can use their smartphones’ cameras to point at various spots in the cafe to see digital information about brewing process as overlay on their screens
- Gamified Features – Also offers virtual badges and Roastery camera filter that can be unlocked to further enhance customer experience
- Largest Starbucks Store – Shanghai coffee shop also largest Starbucks store, with 30,000 square feet (2,700 square meters) of space, twice flagship store in Seattle and equal to 40 average New York city apartments, with 3D printed tea bar
- Technology Provider – Software and AR technology powered by Alibaba Holding Group Ltd.
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Accelerator
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Business Model and Practices
Business Model
and Practices
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Sector
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Food and Beverage, Wholesale and Retail Trade
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Organization
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Alibaba Group Holding Ltd., Starbucks Corp.
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Source
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Original Publication Date
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December 6, 2017
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