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Briefing
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- Popularity of Musical.ly – Musical.ly, which started out as a 15-second video platform for lipsynced music videos, has become popular among North American teenagers, rising to top of app charts
- Musical.ly Users – Comprised of over 90 million users, with 40% in the U.S., 40% in Europe, and remaining 20% in South America and Asia
- New Livestreaming App – Startup behind Musical.ly created new live streaming app, Live.ly, which lets people engage fans and friends, and has become hit with same teen fan base
- Fusion of Influences – Has both Asian-inspired features, such as virtual gifts and live floating comments, as well as Western-inspired features
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