Japanese broadcaster NHK will launch world’s first 8K channel featuring Stanley Kubrick’s film 2001: Space Odyssey, as well as upcoming Tokyo 2020 Olympic and Paralympic Games

Briefing

Japanese broadcaster NHK will launch world’s first 8K channel featuring Stanley Kubrick's film 2001: Space Odyssey, as well as upcoming Tokyo 2020 Olympic and Paralympic Games

January 14, 2019

Briefing

  • 8K Channel – Japanese broadcaster NHK will launch world's first 8K channel, which will broadcast 12 hours per day, with 16 times better picture resolution than HDTV and 24 immersive audio channels
  • Programs – Will feature information broadcast highlighting future shows, live coverage of popular food and tourist locations in Rome, Stanley Kubrick's film 2001: Space Odyssey, and My Fair Lady starring Audrey Hepburn
  • Space Odyssey – NHK chose Kubrick's film to showcase one of best science fiction movies in film history, which had been scanned by Warner Bros into 8K
  • Olympic Games – Wants to broadcast Tokyo 2020 Olympic Games and Paralympic Games in 8K in future
  • High-Cost 8K TVs – Sharp's 8K TV released in 2015 costs $133,000 and their 8K satellite receiver costs $2,200, while cheapest 8K TV from Samsung is priced at $6,300
  • Marketing Strategy – Plans to showcase 8K televisions and receivers in different venues in Japan, as well as broadcast live events to lure people to tune in and watch channel

Accelerator

Sector

Consumer Durables, Media and Entertainment

Organization

NHK (Japan Broadcasting Corporation)

Source

Original Publication Date

December 1, 2018

Leave a comment