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Briefing
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- New Features – Launched live broadcasting, enabling users to broadcast to fan base using their mobile devices' cameras, and disappearing private messages on its app
- Comparable Functionalities – New features similar to live broadcasts on Facebook and disappearing snaps on Snapchat, though Instagram does not have replay capability and does not intend to pay brands or celebrities to post live videos
- Competition With Snapchat – Competes directly with Snapchat for user time, having already introduced Snapchat-like features before, such as Stories and Bolt
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Accelerator
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Sector
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Information Technology, Media and Entertainment
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Organization
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Facebook Inc., Instagram Inc., Snapchat Inc.
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Source
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Original Publication Date
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November 21, 2016
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