IMAX, with Odeon Cinemas, opened Europe’s first VR center in Manchester, England, to offer virtual reality movies, games and experiences

Briefing

IMAX, with Odeon Cinemas, opened Europe’s first VR center in Manchester, England, to offer virtual reality movies, games and experiences

November 30, 2017

Briefing
  • Europe’s VR Center – IMAX, in partnership with Odeon Cinemas, opened Europe’s first VR center in Manchester, England, to offer virtual reality movies, games and experiences
  • Social Setting – Hub has 10 pods, allowing multiple players or viewers to experience content in highly social and interactive setting
  • VR Content Fund – Established to provide new center with content, typically with lengths between eight to 15 minutes
  • Next Steps – IMAX plans to open five additional centers in coming month in various locations, including U.S. and Asia

Accelerator
Content Creation, Sharing and Consumption, Virtual and Augmented Reality

Sector
Media and Entertainment

Organization
IMAX Corp., Odeon Cinemas

Source

Original Publication Date
November 22, 2017

Leave a comment