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Briefing
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- Camera Effects – Facebook opens in-app camera to developers to create augmented reality effects, such as frames and interactive experiences
- First Mainstream AR Platform – Makes smartphone camera first mainstream augmented reality platform, which can extend to augmented reality glasses in future
- Sample Effects – Can include using app camera to display menu information at restaurant, virtual steam from a coffee cup, and virtual 3D art on a blank wall
- Frame Studio – Lets anyone without coding experience contribute frame designs by uploading image, with designer given credit on Facebook platform
- AR Studio – Offers tools to develop augmented reality experiences using precise location, object recognition and depth detection to create effects
- Launch Partners – Include Manchester United, game developer EA, and Nike, which contributed image overlays displaying soccer match data, game stats, and running route maps
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