Proof Point
Whatsapp leads global monthly active users among online messaging platforms in 2017
Global Online Messaging Platforms Monthly Active Users
2017 (number of users)
| Note: | iMessage figure is AcceleratingBiz estimate based on identified 1.3 billion active Apple devices in 2017, 800 million of which are iPhones. Slightly adjusted initial estimate based on active iPhones downward to account for multiple device ownerships, and adjusted upward to incorporate other Apple device owners (e.g. Macbook and iPads) who don’t own iPhones. |
Proof Point Findings
- Monthly Active Users – Number of users who used online messaging platform at least once per month
- Facebook Messaging Apps – Facebook-owned Whatsapp reported to have most monthly active users worldwide with 1.5 billion, followed by Facebook Messenger (1.3 billion)
- Growing Chinese Platforms – WeChat (1.0 billion) and Tencent QQ (683 million) popularity rapidly spreading worldwide, driven by users from Southeast Asia, Europe and U.S.
- Key Growth Drivers – Include increasing penetration of online messaging platforms, improving network connectivity, and growing user preference for online channels to consume and share content
|
Accelerator |
|
|
Sector |
Media and Entertainment
|
|
Source |
|
|
Date Last Updated |
July 20, 2018
|
