Proof Point
Mobile ad spending forecasted to grow 47% annually, accounting for 70% of digital spending by 2019
Global Digital Ad Spending by Type
2013 - 2019F (US$ billions)
Proof Point Findings
- Digital Ad Spending – Is total amount spent on advertisements delivered to Internet-connected devices such as desktops, laptops, tablets and mobile phones; includes different formats such as display (banners, video, and rich-media) and search
- Digital Ad Spending Market – Overall digital ad spending expected to reach $279 billion in 2019 from $120 billion in 2013, with annual growth of 15%, making up 38% of estimated $730 billion total media ad spending by 2019
- Segment Mix – Mobile Internet ad spending forecasted to grow more than ten-fold from $19 billion in 2014 to $196 by 2019, making up 70% of digital ad spending, while wired ad spending expected to decline by 3% annually basis during period
- Key Drivers – Growth of digital ad spending driven by increasing adoption of mobile devices by consumers, particularly in emerging markets, and their increasing preference to conduct transactions using mobile-only or mobile-first platforms
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Accelerator |
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Sector |
Information Technology, Telecommunications
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Source |
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Date Last Updated |
February 6, 2017
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