Proof Point
Pew Research Center found 46% of American adults used digital voice assistants in 2017, mostly through smartphones
U.S. Adults Usage of Digital Voice Assistants
2017 (percentage)
| Note: | Based on Pew Research Center's American Trends Panel May 2017 Survey, covering 4,135 U.S. adults, with 2.6% margin of error. Respondents could choose more than one device in options. Device Used chart represent users as percentage of total respondents. |
Proof Point Findings
- Voice-Enabled Digital Assistant – Artificial intelligence application that uses voice recognition, natural language processing, and speech synthesis to converse with users and assist in completing tasks (e.g. Siri, Alexa, Google Assistant)
- Digital Assistant Adoption – Nearly half (46%) of U.S. adults in Pew Research Center survey used voice-enabled digital assistants in 2017, as technology gets incorporated into more consumer products
- Smartphone Devices – Users identified smartphones (42%) as primary channel for interaction with digital assistants
- Stand-Alone Devices – Home speakers specifically made for digital assistants, such as Google Home and Amazon Echo, were only utilized by 8% of respondents
- Key Growth Drivers – Include increasing adoption of virtual assistants, improving network connectivity, and growing user preference for hands-free user experience
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Accelerator |
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Sector |
Telecommunications
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Source |
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Date Last Updated |
May 9, 2018
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