Proof Point
AR/VR development rapidly picked up between 2010 and 2017 as big tech firms significantly invested in hardware and software releases
Augmented and Virtual Reality Timeline
Proof Point Findings
- Increasing Development Pace – Augmented (AR) and virtual reality (VR) development rapidly picked up between 2010 and 2017 as big tech firms significantly invest in hardware and software releases
- AR/VR in Mobile – Technology rapidly being introduced to smartphones with launch of Red.com's first VR smartphone and two biggest mobile operating systems, Android and iOS, incorporating AR capabilities
- AR in Social Media – Facebook leading evolution of social media platforms with VR technology and applications
- AR in Transportation – Car manufacturer firms Audi and Volkswagen developed AR apps to replace paper manuals
- VR Headset Competition – Big technology firms Google, Microsoft, HTC, and Sony created own VR headsets to rival Oculus Rift
- Emergence of Content Platforms – YouTube announced support for VR videos in 2015 while Google released VR platform DayDream in 2016
- First Mass AR Adoption – Pokemon Go released in 2016 became first AR app to be adopted by masses, downloaded more than 500 milllion times less than two months after debut
- Affordable VR Headset – Google introduced affordable VR headset Cardboard for mainstream in 2014
