Proof Point
Two in three respondents of 2017 Facebook global survey increased use of messaging apps as communication channel in past two years
Increased Use of Selected Communication Channels in Past Two Years
2017 (percentage of respondents)
| Note: | Data from Facebook’s survey of 2,255 respondents from U.S., U.K., Canada, Australia, Germany, Brazil, France and South Korea in 2017 conducted by Greenberg Inc. |
Proof Point Findings
- Increased Messaging – 67% of global respondents in 2017 Facebook survey increased use of messaging apps to communicate with others, biggest increase in past two years
- Online Interaction – Nearly half of responents also increased use of social media (48%), email (47%) and video chat (47%) during same period
- Traditional Communication – Around one-third of respondents also saw an increase in use of traditional communication channels such as face-to-face conversations and phone calls
- Sending Letters – Only small percent of respondents increased use of typed and written letters in 2017
- Key Growth Drivers – Include increasing social media and messaging applications penetration, continuously improving network connectivity, and growing user preference for online channels to communicate
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Sector |
Cross-sector
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Date Last Updated |
January 1, 2019
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