Proof Point
More than half of of U.S. consumers shared content regularly online, while almost one-fifth have never shared content digitally in 2017, according to Adobe
How Often U.S. Adult Consumers Share Content Online
2017 (percentage)
| Note: | Data from 2018 Adobe Consumer Content survey of 1,011 U.S. adult consumers last December 11 – 17, 2017; Content shared are from family and friends, companies, online news source, traditional media network, blogger, celebrity and government. |
Proof Point Findings
- Regular Content Sharing – More than a quarter of adults surveyed by Adobe shared digital content on a daily basis in 2017, with another 28% who have done so at least weekly
- Inactive Consumers – On the other hand, almost one in five (18%) have still never shared digital content, while another 13% have only occasionally shared throughout the year
- Key Growth Drivers – Include proliferation of social media platforms, improving network connectivity, expanding volume of online content and growing user preference to consume and share content via online channels
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Date Last Updated |
December 21, 2018
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