Proof Point
Google Assistant most used AI-enabled voice assistant among smartphone users in U.S. and U.K. as of August 2018, according to GlobalWebIndex
Voice Assistant Smartphone Usage in U.K. and U.S.
August 2018 (Percentage)
| Note: | Data from GlobalWebIndex What's The Next Big Thing for Voice Assistants in 2019? survey of 1,173 smart home assistant users and 2,602 smartphone assistant users aged 16-64 in U.S. and U.K. |
Proof Point Findings
- Voice-Controlled Smart Assistant – Artificial intelligence application that uses voice recognition, natural language processing, and speech synthesis to converse with users and assist in completing tasks through internet (e.g. Siri, Alexa, Cortana)
- Top Smartphone Assistants – 62% of GlobalWebIndex survey respondents used Google Assistant on their smartphones as of August 2018, followed by Apple's Siri (50%)
- Adoption Laggards – Amazon's Alexa, Microsoft's Cortana, and Samsung's Bixby fell behind in user adoption at 38%, 27% and 12%, respectively
- Key Growth Drivers – Include increasing adoption of virtual assistants, improving network connectivity, and growing consumer demand for solutions that will provide convenience and improve accessibility
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Cross-sector
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Date Last Updated |
December 28, 2018
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