Proof Point
Consumer Technology Association (CTA) forecasts U.S. smart speaker shipments to grow 45.6% per year, from 7.2 million to 47.2 million between 2016 to 2021
U.S. Smart Speaker Shipments
2016 – 2021F (millions)
Proof Point Findings
- Smart Speaker – Stand-alone, Internet-connected speaker that can run tasks, such as streaming music, setting reminders, ordering products, and controlling other connected-home devices, using artificial intelligence and voice commands
- Dramatic Shipment Increase – Smart speaker shipments expected to grow 45.6% annually between 2016 and 2021, from 7.2 million to 47.2 million
- 2019 Peak – Projected to reach peak 56.8 million by 2019, before dropping to 52.1 million in 2020, as virtual assistants get embedded in cars and televisions, reducing demand for stand-alone smart speakers
- Key Growth Drivers – Include increasing adoption of virtual assistants, intensifying competition among big tech companies, improving network connectivity, growing adoption of consumer IoT devices, and rapidly expanding artificial intelligence capabilities
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Accelerator |
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Sector |
Consumer Durables
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Source |
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Date Last Updated |
May 10, 2018
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