Proof Point
Majority of U.S. shoppers in UPS survey used smartphones while shopping in-store in 2017, mostly to look up product reviews and compare prices
U.S. Shopper Smartphone In-Store Usage
2017 (percentage)
| Note: | Data from 2017 UPS Pulse of the Online Shopper’s survey for 5,189 respondents |
Proof Point Findings
- Using Smartphone In-Store – More than three in five respondents have used their smartphones at least once in-store, mostly to look up product reviews (70%), compare prices (70%), and access coupons (69%)
- Informed Shoppers – Shoppers also used smartphones in-store to look for information, such as product alternatives (22%), different online retailer (20%), other locations for same retailer (20%) and stock status in another location or online (20%)
- Key Growth Drivers – Include increasing number of better informed and more empowered customers, continuously evolving consumer shopping behavior, and growing demand for unique products and seamless multi-channel shopping experience
|
Accelerator |
|
|
Market Disruption |
|
|
Sector |
Wholesale and Retail Trade
|
|
Source |
|
|
Date Last Updated |
March 5, 2018
|
