Proof Point
UPS survey identified free shipping and unique products as top factors for U.S. online shoppers' social media purchases in 2017
Important Factors Affecting U.S. Online Shoppers’ Social Media Purchases
2017 (percentage)
| Note: | Data from 2017 UPS Pulse of the Online Shopper’s survey for 5,189 respondents |
Proof Point Findings
- Leading Factors – Free shipping (69%) and finding unique product (61%) top reasons U.S. online shoppers purchased on social media sites in 2017
- Deals and Rewards – Respondents also highlighted importance of exclusive promotions, such as daily deals (55%), loyalty points (55%), and exclusive member discounts (50%)
- Social Recommendations – Other significant reasons involve community-driven reviews, such as friend referrals (50%), total number of likes (49%), had been liked by friend (46%) and recommended by blogger or celebrity (43%)
- Key Growth Drivers – Include increasing connectivity, proliferation of shopping services in social media channels, growing merchant presence in social media, continuously evolving consumer shopping behavior, and rising demand for faster and more seamless shopping experience
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Accelerator |
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Market Disruption |
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Sector |
Wholesale and Retail Trade
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Source |
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Date Last Updated |
March 2, 2018
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