Proof Point
50% of U.S. media consumption forecasted to be through mobile devices by 2018
U.S. Average Daily Media Consumption by Device
2012 – 2018F (minutes)
| Note: | Figures include multitasking or usage of multiple devices at a given point in time |
Proof Point Findings
- Media Consumption Definition — Time spent by US consumers, aged 18 and above, consuming media, including multitasking
- Slower Media Usage Growth — Total US media consumption forecasted to grow slower at 0.7% annually, reaching 727 minutes daily in 2018 from 698 minutes in 2012
- Increasing Digital Devices Use — Continued shift towards digital devices, reaching almost 50% by 2018, while traditional media expected to decrease from more than 65% in 2012 to 50% in 2018
- Key Drivers of Growth — Increased consumer multitasking, mobile devices proliferation across broader consumer segments, and digital services expansion, such as on-demand streaming and social networks
|
Accelerator |
|
|
Sector |
Cross-sector
|
|
Source |
|
|
Date Last Updated |
March 8, 2017
|
