Global Value of Public Cloud Services Market

Global Value of Public Cloud Services Market

Proof Point

Global cloud market expected to grow 16.5% to $204 billion in 2016

Global Value of Public Cloud Services Market

2015 – 2016F (US$ billions)

Note: Public cloud computing refers to IT products and capabilities provided by service providers via the Internet to the general public. Cloud advertising refers to cloud-based solutions for managing advertising workflow including selection, pricing and delivery of ads all done usually immediately before the end user. BPaaS – Business process-as-a-service. SaaS – Software-as-a-service. IaaS – Infrastructure-as-a-service. Paas – Platform-as-a-service.

Proof Point Findings

  • Public Cloud Computing – Includes software and other capabilities delivered as Internet service, including cloud advertising, business process-as-a-service (BPaaS), software-as-a-service (SaaS), infrastructure-as-a-service (IaaS), and platform-as-a-service (PaaS)
  • Continued Market Growth – Global public cloud services market forecasted to grow by 16.5% from $175 billion in 2015 to almost $204 billion by 2016, with strong growth expected into 2017
  • Segment Mix – Cloud advertising will continue to be the largest segment at 44% of market, while faster growth will come from IaaS segment with projected 38% year-over-year growth of 38%
  • Key Drivers – Increasing trend of companies digitizing business processes and entry of major software vendors offering lower-cost solutions are key growth drivers of public cloud computing services in 2016 and the years to come



Information Technology


Date Last Updated

March 7, 2017

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