Proof Point
Google ranked as most trusted company for digital health data by U.S. consumers in 2016
Most Trusted Tech Company For Digital Health Data By U.S. Consumers
2016 (percentage)
| Note: | Data based on Rock Health's Digital Health Consumer Adoption report survey of 4,015 adults in U.S. |
Proof Point Findings
- Digital Health Data – Personal health information, such as physical activity, heart rate, medications used and blood pressure, gathered using digital health tools
- Digital Health Proponents – Most U.S. consumers (60%) claimed they would entrust personal digital health data to Google, followed by Microsoft (56%), Samsung (54%) and Apple (50%)
- Less Trust on IBM – Study found consumers less likely to trust IBM (37%), despite company's heavy investment and good reputation in digital health space
- Key Growth Drivers – Include proliferation of more affordable and accessible digital health tools, decreasing concerns in privacy and security of sharing health information, rapidly advancing data and health technologies, emerging new tech entrants, and growing preference for tracking health with digital devices
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Accelerator |
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Sector |
Healthcare/Health Sciences
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Source |
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Date Last Updated |
June 19, 2017
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