Top Challenges of Executives in Building Omni-Business

Top Challenges of Executives in Building Omni-Business

Proof Point

Top challenges in building omni-channel businesses include technology, culture and integration, according to executives surveyed by KPMG

Top Challenges of Executives in Building Omni-Business

2016 (percentage)

Note: Data from KPMG’s Global Consumer Executive Top of Mind Survey of 400 world’s largest consumer retailers and manufacturers

Proof Point Findings

  • Omni-Channel Business – Providing customers seamless shopping experiences across multiple channels
  • Finding Technology and Innovation – More than 30% of leaders identified appropriate technology (33%) and acceptance of innovation and collaboration (31%) as top challenges in building omni-business
  • Integration Problems – Executives also mentioned having problems integrating front-end and back-end systems (30%) as well as distribution and logistics capabilities (28%)
  • Key Growth Drivers – Include rising consumer demand for faster, easier, and seamless shopping experience, proliferation of cloud-based retail tools and applications, intensifying competitive environment, and rapidly advancing digital technologies


Market Disruption

Business Model and Practices

Business Model
and Practices


Wholesale and Retail Trade


Date Last Updated

September 1, 2017

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