Proof Point
Top challenges in building omni-channel businesses include technology, culture and integration, according to executives surveyed by KPMG
Top Challenges of Executives in Building Omni-Business
2016 (percentage)
| Note: | Data from KPMG’s Global Consumer Executive Top of Mind Survey of 400 world’s largest consumer retailers and manufacturers |
Proof Point Findings
- Omni-Channel Business – Providing customers seamless shopping experiences across multiple channels
- Finding Technology and Innovation – More than 30% of leaders identified appropriate technology (33%) and acceptance of innovation and collaboration (31%) as top challenges in building omni-business
- Integration Problems – Executives also mentioned having problems integrating front-end and back-end systems (30%) as well as distribution and logistics capabilities (28%)
- Key Growth Drivers – Include rising consumer demand for faster, easier, and seamless shopping experience, proliferation of cloud-based retail tools and applications, intensifying competitive environment, and rapidly advancing digital technologies
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Market Disruption |
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Business Model and Practices Business Model |
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Sector |
Wholesale and Retail Trade
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Source |
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Date Last Updated |
September 1, 2017
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