Sales Teams’ Usage of Intelligent Selling Capabilities

Proof Point

Configure, price and quoting (CPQ) found by Salesforce as most used intelligent sales technology in 2017, with recommendation engines expected to have highest growth in next three years

Sales Teams’ Usage of Intelligent Selling Capabilities

2017 (percentage)

Note: Data from Salesforce’s 2017 State of Sales Report surveying 3,100 sales professionals globally

Proof Point Findings

  • Current Technologies – Four out of ten respondents in Salesforce survey are using CPQ software in 2017, followed by sales automation (36%) and next-step analysis (33%)
  • Emerging Applications – Though adoption rates are relatively low, use of recommendation engines, deep learning, and predictive intelligence are all expected to grow more than 115% in next three years
  • Key Growth Drivers – Includes growing adoption of AI-based applications in sales processes, increasing preference for personalized products and services, and proliferation of advanced sales solutions


Business Model and Practices

Business Model
and Practices




Date Last Updated

July 12, 2018

Leave a comment